THIS WEBSITE---Clean, crisp, straight-talk, no jargon or gobble-de-gook, easy to navigate, valuable information and advice.

BOB ROSEFSKY is one of the nation’s most distinguished authorities on personal finance. A multi-award winning author, broadcaster and educator, he has published 12 books, including his long-running college textbook, “Personal Finance.” (See right column for more details.) His Emmy Award winning college-credit TV series, based on the textbook, was nationally distributed by PBS for over 25 years. He has also won the prestigious national John Hancock Award for Excellence in Financial Journalism.

THE UNIVERSITY OF BOB is an admittedly light-hearted title for a serious subject, but it was chosen because it illustrates Bob’s sense of humor and his light touch on weighty matters, as well as his educational skills. Web technology now allows him to offer his expertise to a much wider audience in a much more efficient way.

THE COURSES

SPEAKING DOLLAR-WISE--These postings will keep you up-to-date and give you valuable action insights into the world of money. Bob has no sponsors and is not beholden to anyone. He tells it like it is, often to the dismay of those who are selling something.

LIFE'S A TRIP is designed to help get you the best values for your travel dollars, and your (ever-increasing) leisure expenses. Bob owes no favors. His opinions are based on real-life experiences, for better or for worse.

ENRICH YOUR RETIREMENT--(Baby Boomers take note!) This course will help you mind your money and nourish your mind. It includes a unique program that can be very personally fulfilling: A SPA FOR YOUR BRAIN.

"WHAT WERE THEY THINKING?"--Whimsical observations of America's foibles, taken from a unique book written by retrospective speculative historian Hubert Hindsight and published in the year 2020.

COMMENTS?
Bob welcomes your comments but regrets he cannot respond to them all individually. Send them to info@universityofbob.com.

There is no fee and no registration required to make use of the University of Bob website. You will be completely anonymous.

If you want to go beyond the website you can access Bob Rosefsky’s broader source of expertise--his college textbook, “Personal Finance.” As originally published by John Wiley & Sons, one of the nation’s major textbook publishers, it was sold in hardcover for close to $140--a fearsome price. It was used by by colleges across the country for eight editions and 25 years.

The complete 700 page Eighth Edition is available here for a limited time AT NO CHARGE. The book is written in "plain talk" language and covers virtually all personal financial concerns. Of particular importance are the extra end-of-chapter features which explain how the economy impacts on our lives, plus how to anticipate and solve real-life financial problems, and much more. PLEASE NOTE: Give the pages a few moments to load. Some of the first few pages are blank, owing to the way the book was originally published. The "Quick Click" links and the Update Link (www.wiley...etc.)are no longer operative; they will be replaced in the website's articles. Scroll to the textbook's Table of Contents for a complete look at the subject matter.

Click below to access the book, which is viewable on your monitor but not currently downloadable. The contents of the Eighth Edition, plus the postings on this website, will constitute the Ninth Edition of Personal Finance.



Advertisers whose products or services might appear on this site are not affiliated with--nor should their appearance here be construed in any way as an endorsement by--The University of Bob or Bob Rosefsky personally.

This website was constructed by Mike Gerber (www.mikegerber.com.)

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©2008 Robert S. Rosefsky. All rights reserved.

Wednesday, February 6, 2008

NON-TECHIES, HAVE FAITH


Have you ever sworn at your computer, threatening to chop it up into little piece because it messes up your work, crashes at the worst times, doesn't do what the program tells you it should do plus a host of other annoyances? Are you convinced that the people who wrote the manuals and the "help" material have never actually followed their own instructions to see if they really worked? Do you ever regret how much time you have wasted trying to get the computer to do what it's supposed to do?

The following gospel might not solve your computer problems, but it will give you some consolation that you're not alone in your frustrations.

Walter Mossberg is the Personal Technology Columnist for the Wall St. Journal. For many years he has been giving sound and realistic advice to the public on a wide range of electronic products and services. Indeed, his might be the most popular and worthwhile column in the Journal. This is his mantra:

"ATTENTION NON-TECHIES: Don't be embarrassed by your problems with computers...Just remember, you're not a "dummy," no matter what those computer books books claim. The real dummies are the people who, though technically expert, couldn't design hardware and software that are usable by normal consumers if their lives depended on it."

Hail Walter! He speaks for all of us. And note also: If our cars were as unreliable as computers, we'd all be roadkill.