THIS WEBSITE---Clean, crisp, straight-talk, no jargon or gobble-de-gook, easy to navigate, valuable information and advice.

BOB ROSEFSKY is one of the nation’s most distinguished authorities on personal finance. A multi-award winning author, broadcaster and educator, he has published 12 books, including his long-running college textbook, “Personal Finance.” (See right column for more details.) His Emmy Award winning college-credit TV series, based on the textbook, was nationally distributed by PBS for over 25 years. He has also won the prestigious national John Hancock Award for Excellence in Financial Journalism.

THE UNIVERSITY OF BOB is an admittedly light-hearted title for a serious subject, but it was chosen because it illustrates Bob’s sense of humor and his light touch on weighty matters, as well as his educational skills. Web technology now allows him to offer his expertise to a much wider audience in a much more efficient way.

THE COURSES

SPEAKING DOLLAR-WISE--These postings will keep you up-to-date and give you valuable action insights into the world of money. Bob has no sponsors and is not beholden to anyone. He tells it like it is, often to the dismay of those who are selling something.

LIFE'S A TRIP is designed to help get you the best values for your travel dollars, and your (ever-increasing) leisure expenses. Bob owes no favors. His opinions are based on real-life experiences, for better or for worse.

ENRICH YOUR RETIREMENT--(Baby Boomers take note!) This course will help you mind your money and nourish your mind. It includes a unique program that can be very personally fulfilling: A SPA FOR YOUR BRAIN.

"WHAT WERE THEY THINKING?"--Whimsical observations of America's foibles, taken from a unique book written by retrospective speculative historian Hubert Hindsight and published in the year 2020.

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If you want to go beyond the website you can access Bob Rosefsky’s broader source of expertise--his college textbook, “Personal Finance.” As originally published by John Wiley & Sons, one of the nation’s major textbook publishers, it was sold in hardcover for close to $140--a fearsome price. It was used by by colleges across the country for eight editions and 25 years.

The complete 700 page Eighth Edition is available here for a limited time AT NO CHARGE. The book is written in "plain talk" language and covers virtually all personal financial concerns. Of particular importance are the extra end-of-chapter features which explain how the economy impacts on our lives, plus how to anticipate and solve real-life financial problems, and much more. PLEASE NOTE: Give the pages a few moments to load. Some of the first few pages are blank, owing to the way the book was originally published. The "Quick Click" links and the Update Link (www.wiley...etc.)are no longer operative; they will be replaced in the website's articles. Scroll to the textbook's Table of Contents for a complete look at the subject matter.

Click below to access the book, which is viewable on your monitor but not currently downloadable. The contents of the Eighth Edition, plus the postings on this website, will constitute the Ninth Edition of Personal Finance.



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Wednesday, February 27, 2008

IT'S A GOOD NEWS--BAD NEWS SORT OF DAY


"There are three kinds of lies: Lies, Damned Lies, and Statistics." So said the wise Benjamin Disraeli, British Prime Minister in the late 1800s. We are inundated with statistics to a point of being numb to them. Politicians, government agencies, corporations and all of their P.R. people grind out the numbers relentlessly. Many are misleading. Many contradict each other. Many are taken out of context. Yet they continue to make headlines and seep their way into our brains. Here's one guideline that might help you survive the tsunami of statistics. Ask yourself, when you see the numbers: "Relative to what?" The truth might be surprising.

Enough already with the headlines shouting about the bad times in the housing market. Yes, I agree, there has been a severe downturn. Jobs lost. Investments vanished. National mood somber.

Indeed, the news becomes a self-fulfilling prophecy. Prospective home buyers read about how house prices are falling and mortages are tougher to come buy. So what do they do? Believing the statistics, they say, "Let's wait until prices fall even more, and getting a mortgage is easier." In other words, they put off buying houses. And so the statistics get worse.

WHICH STATISTICS DO YOU WANT TO BELIEVE?

But there's a bigger picture. The housing market is in a rut, but relative to what? New single family home sales in 2007 were less than 800,000. And 2008 might be worse still. But look back just a short way and, according to Department of Commerce records, there were about 1.3 million new home sales in 2005, an all time record high. In 2003, 2004 and 2006 there were over a million per year. From 1991 to 2002 the annual average was 700,000. (New home sales are particularly important because they create jobs, whereas existing home sales don't involve new construction.)

Yes, new home sales are in bad shape right now. Just a little while ago they were soaring, but we didn't see many headlines to that effect. Housing has always been cyclical. No doubt too many homes were built from 2003 to 2006, and now the market has paused to catch its breath. Everything is relative. Even pain.

Gasoline prices are another sore subject. Yesterday wholesale prices closed at over $100 a barrel, and predictions are for higher pump prices this spring. Yes, higher gas prices are a bad thing, but relative to what? In 1981, gas prices adjusted for inflation averaged $3.40 per gallon, and we survived.

The Euro today hit an all time high of $1.50. Is that good or bad? Relative to what? If you're going to Europe in the months ahead, your trip will cost a bit more than it would have last year. That bad news applies only to a small number of people---and they're mostly people who can easily afford the higher exchange rate. But if you work for a company that exports products to Europe, those American-made products will be cheaper for European buyers (since their Euros buy more U.S. dollars) and that's good news for your company and it's employees. And that covers a lot more people than travel to Europe each year.

Also today the Federal Reserve announced the possibility of further interest rate cuts to help prime the pump of our nation's flagging economy. Good news or bad news? Relative to what? It's good news for businesses, and their employess, who want to borrow to expand their output. (Don't hold your breath, though, waiting for interest rates on your credit card to come down.) But it's bad news for people whose investments are interest rate sensitive. They'll take a hit, and will have less money to spend.

We will never run out of lies. Or damned lies. Or statistics. (The correct designation depends on who is issuing the statement.) What's important to remember is that statistics do not necessary equal truth. Everything is relative. Be careful what you take to heart.


This article supplements Chapter One, pages 16-26, in Personal Finance. Access the text by clicking on the red box in the right column.